The digital signage apocalypse is nigh

Great news. Our developer are building nine – NINE – ‘led signboards’ around the junction next to where we live.

My guess is that they will advertise themselves or advertise things we already know about. Odds on they will be flashy, tacky, distracting and pointless.

Perhaps this is karma – the more I complain about digital signage, the closer it comes.

I’ve asked the developer what the strategy is for our area – is it to make it as tacky as possible? Does someone patrol up and down every day, identifying things that can be ruined?

Not happy.



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