What a sad state of affair’s

Great to see an English product being promoted in Dubai Duty Free.

ale.jpg

It’s a shame that no-one involved at any stage noticed that there’s an unnecessary apostrophe.

Ale’s?!

How can a company filled, presumably, with native speakers, make such an obvious mistake? What’s going on with standards of written English in the UK?

It’s a sad fact that the work emails I get from non-native speakers are often better written and punctuated than those from Brits. Sad.

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