Archive for September, 2011

Treat your housemaid with kindness

28/09/2011

Dubai Police are on Twitter and are providing us with some great tips.

This is my favourite.

“Treat your housemaid with kindness because they are away from their homeland.”

…closely followed by –

“Do not leave your children alone in the house.”

See them all here.

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Gratuitous photo plug

27/09/2011

Some nice photos posted recently by friends and family.

I particularly love this one from my father.

He has also been taking some interesting architecture photos recently.

Riz seems to wring a lot more out of his little Pentax H90 than I do. I like the fly picture in particular and would like to frame it. The greens and the organicky bloblulousness look great. Mrs Saul doesn’t think it’s normal to have a picture of a fly on a desk though.

Digital signage ruins another view

18/09/2011

I have created a separate category for my complaints about digital signage/advertising for those of my three readers who are getting bored with this sort of stuff.

Here’s the view from the tallest building in Casablanca. A fantastic vista of Casa at sunset. Ruined by a huge screen flickering away in the (righthand) corner, invading everyone’s visual personal space.

IMG00677-20110918-1843.jpg

Yes, I moved to another chair so that I didn’t have to look at it. But that’s not the point. This stuff is springing up everywhere and it’s just going to get worse – how can a municipality permit something that can inflict itself on so many people from miles around? It’s the digital equivalent of cold calling or having a flyer shoved in your face. Constantly. Wherever you go. It’s lowest common denominator advertising and it gets away with it as it’s ‘technology’.

We were at Festival Centre mall at the weekend – lots of new digital screens everywhere spending most of their time asking me to put my brand on ‘this screen’. I wanted to put my foot through the screen. One of the companies advertising was The National, the UAE’s more highbrow paper. Does readership really increase when shoppers have The National’s adverts flashing in their faces at every turn?

I would love to see some statistics on the efficacy of digital advertising over static ads.

More confusing Emirates ID card announcements

15/09/2011

I love the photo that accompanies this article. Lots of angry men with moustaches waving paper at a local gentleman, with no apparent queue in place.

I have till June 2012 to apply, it seems…

Emirates ID card lumbers along

09/09/2011

I’m baffled that the whole Emirates ID card situation is still not resolved and that there is still so much confusing information being issued.

My strategy is not to apply for one at all, until I have no choice. I renewed my residence visa in June, which would have been the ideal time to have an ID card issued – I thought that the two things were now linked. Apparently not.

Equally, despite all the exhortations to get a card, I don’t know anyone who has been able to use it at any government departments. Worse still, people with ID cards have been turned away and told to come back with a passport copy…

Give me discount yanni!

09/09/2011

This is really taking Middle East discount mania a bit too far.

I just don’t understand the logic here. You cannot re-register your car if you have not paid your fines, so what is the point of offering a ‘discount’?

Surely this sort of thing simply proves that fines are a money making scheme rather than a deterrent and that it makes sense to get out of paying them for as long as possible so that you can benefit from some kind of discount scheme. Odd.

A nice house for a cool 12 million

02/09/2011

This place is around the corner from my parents’ house.

Mrs Saul and I took a walk passed it today, strolling down the private road it’s on.

According to my father, it was built as a church before the war, but never consecrated. During the war it had something to do with anti-aircraft research. I’m not sure how long it’s been a private residence.

I quite like it, so I was pleased to see it’s for sale. It turns out that Mrs Saul doesn’t like it, however, so we don’t be acquiring it.

Ditch London’s digital signage immediately!

02/09/2011

During this summer’s visit to London, I was struck by the amount of digital signage, or rather digital advertising, that’s sprung up since I was last here.

All over the place, advertisement hoardings have been replaced by digitial screens. In the Tube, small TVs line the escalators and projectors shine onto the curved walls of the underground stations. Lots of ‘digital hoardings’ seem to have sprung up in new locations as well.

With no exceptions, I hated all the digital advertising I saw.

I don’t want to sound like a luddite. I work in the technology industry, for goodness’ sake. I have nothing against the technology per se, just the way it is implemented.

There’s clearly a time and place for digital signage. What I detest is digital signage being used for digital advertising.

I was really impressed with the digital signage I saw when we arrived at Manchester airport last Friday, for example. The content being displayed around the passport area was very well done. It was informative, helpful and projected in a way that caught your eye but wasn’t intrusive. Similarly, it’s obvious that digital signage in airport terminals, railways and other locations can be an efficient, convenient tool.

What I utterly detest is the idea of a future where we are surrounded by intrusive, mind numbing, backlit, video advertising content being shoved in our faces the moment we walk out of the door.

I am sure people had similar complaints when ‘normal’ advertising began, so it’s probably easy to dismiss my complaints as the moanings of someone who’s out of touch. Perhaps they are, but I really don’t think anyone outside of the advertising and signage industries themselves likes what’s happening now. At best, people might be indifferent – I am betting that most people dislike it.

‘Normal’ advertising is something I have grown up with, so it would be easy to argue that since I am used to it, I don’t notice it or don’t mind it. – whilst I would prefer fewer adverts on the streets, in buses, trains and so on, there’s a key differentiator between traditional advertising and its new digital version.

The new technology is intrusive. The backlit screens catch your eye, even if the content is static. Moving content is intensely intrusive and distracting. It’s the digital equivalent of invading my personal space.

I have mentioned here before how much I dislike TVs in bars and pubs. You just end up starting at whatever’s on, regardless of its relevance. At Waterloo station the other day, I caught myself and twenty others all staring gormlessly at the advert that was playing on the wall in front of us. We all looked like brain dead zombies.

I am sure the people who sell this technology have some very compelling numbers to help justify the business case. Yes, these devices consume power, but overall carbon is doubtless reduced, according to their figures, as noone has to drive around in a van to replace the paper equivalent. Doubtless the ‘engaging content’ means more eyeballs.

I don’t have the figures to show in whose favour the environmental angle is tipped. I do think that filling the Underground with 180W TVs pumping out heat during a London summer is a Bad Idea.

The engaging content doubtless causes lots of eyeballs to swivel in its direction, but is it any more effective than static, traditional advertising? I can’t, for the life of me, remember what the advert I was watching at the Tube was about, just as I can’t really remember what any of the paper hoardings were about either. Maybe there is something subliminal going on. Either way, is the intrusive digital advertising any more effective? I don’t think so. Just because an advert is dancing around in front of you doesn’t mean it’s a better advert. I am not going to start insuring my car with Insurance Company B because Insurance Company A’s ads didn’t involve a bumblebee that moved around in front of me whilst I waited for a bus.

Buying petrol at a BP garage now seems to mean being forced to stand in a queue with a TV shoved in your face, distracted, despite yourself, by an endless stream of irrelevant traffic updates and ads. I am sure the salesman wowed the people who bought this system by burbling about the number of eyeballs it would attract. He forgot to mention that it makes the whole purchasing experience at BP simply bloody awful.

If the business case made no sense at all, the companies using this technology probably wouldn’t use it. To be quote honest, I am so sick of seeing these things all over the place that I don’t care about the business case – I just hate the way it’s being deployed in its current form.

The proliferation of so many new digital hoardings, or conversion of traidtional into digital, surprises me. It’s not easy to get planning permission in London. People have trouble changing the design of their front doors – so why are the powers that be allowing something so clearly intrusive and ugly?

It strikes me that things are in a bit of a new and unregulated stage. I’m hoping, probably against hope, that people will start complaining and that the appropriate government authorities will start to take an interest. We need a London equivalent of this.

‘What about Picadilly Circus?’, people might ask. A fair question. Picadilly Circus is a one off, a show. I don’t want a Picadilly Circus on every street corner.

I’m not against the medium being used for advertising per se. I just feel that at the moment it’s too intrusive. Perhaps e-ink technology, like the sort of thing being used in the Kindle, will soon give us advertising hoardings that are digital but which don’t impinge on people so negatively. I would expect the people creating the content to up their game over time as well. The current adverts remind me of web pages circa 1998, with pointless animations distracting from the core message the page is meant to be conveying.

I’m terrified this stuff is going to start to blight Dubai. It would fit right in – I can imagine acres of hideous flashing drivel causing car crashes all day. Some malls are already ruining the shopping experience by bombarding us with video images everywhere we look. Perhaps our developer could hang some digital ads of the ‘lamp poles’ they are installing in our sidestreet.

Perhaps, by preferring a world without constant video intrusion, I am simply an anachronism. I don’t think I am. I truly believe that we are in danger of the sci-fi world shown below becoming a reality. I really don’t believe anyone thinks this level of digital signage would improve our world in the slightest.

What do my sixty or so regular readers think?

How the Dubai fountains work

01/09/2011

A nice article on my neighbourhood fountains, which just happen to be the largest in the world, don’t you know.

They are excellent – that whole area could have ended up being quite tacky, but it looks great. The fountains really are stunning.

Here’s a good video of them in action.

This is not a moment to spoil by thinking of the impending ‘lamp pole’ hideousness’ currently affecting our street, so I won’t mention it.