Goodby EMMA, hello again SEE

The financial year is over. I can’t give details, for obvious reasons, but I’m very happy with the way things went for my particular products.
Regular readers might remember that my previous region was called SEE – Southern and Eastern EMEA, Middle East and Africa. From January we lost Mid-Europe and Russia and the CIS countries to become EMMA – Eastern Mediterranean, Middle East and Africa.
We are now SEE again, as Russia and the CIS countries have come back. Mid-Europe will stay separate. On top of that I am no longer part of EMEA – we’ve become part of a so-called ’emerging markets’ grouping, which consists of Greater China, India, Latin America and SEE. This is an interesting idea – growth areas that might not be geographically all right next door to eachother, but which have similar challenges.
There’s huge potential for desktop in this new region. I’m looking forward to meeting up with my Russian colleagues again and seeing what the people in the new region are doing in terms of my product set!
Here’s to another (financial) year. Moscow, Almaty, Tashkent and other places – here I come…


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