What’s Vienna doing exactly for me?

In Vienna the other week I noticed an odd translation of the Vienna Tourist Board’s current slogan.
In German, it’s ‘Wien erwartet Sie’. The English version is ‘Vienna waits for you’.
‘Vienna awaits you’ would sound much better, I think. It would also be a direct translation of the German.
Far be it from me to suggest reprinting all the posters and leaflets, but ‘Vienna waits for you’ sounds like Vienna’s hanging around the bus stop desperately hoping you might drop by. ‘Vienna awaits you’ suggests what it should – everything one of Europe’s finest cities has to offer, ready for you to come and experience.

One Response to “What’s Vienna doing exactly for me?”

  1. gpoul's Out Of Memory Blog Says:

    [Trackback] It’s not really my business what Vienna waits for, but Christopher Saul posted to his blog that the translation on the Vienna tourist board’s current web site and publications might not be the ideal translation. 🙂
    They apparently translate…

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